Son Ye Jin’s Bold Promise at Busan Film Festival: A Dance Challenge with Lee Byung-hun and Park Chan-wook
A Radiant Presence at BIFF
South Korean superstar Son Ye Jin once again proved her timeless charm at the Busan International Film Festival (BIFF) Open Talk. Dressed in a simple yet chic black jacket, the actress captivated the audience with her elegance and radiant beauty, reminding fans of the same presence that has defined her career since debut.
Spotlight on No Other Choice
The centerpiece of the discussion was her latest project, No Other Choice, a satirical black comedy thriller directed by the acclaimed Park Chan-wook. The film tells the story of a man driven to desperate measures after losing his job, with Son Ye Jin portraying his increasingly frantic wife.
After its world premiere at the prestigious Venice International Film Festival, No Other Choice has already generated buzz for its bold themes and star-studded cast, including veteran actor Lee Byung-hun.
A Playful Yet Daring Pledge
The moment that stole the show came when Son Ye Jin made a bold promise that electrified the crowd. With a mischievous smile, she declared that if No Other Choice surpasses 10 million domestic viewers, the entire cast—including herself, Lee Byung-hun, and the famously intense director Park Chan-wook—will dress in costumes and perform a dance in one of Seoul’s busiest public spaces, such as COEX or Myeongdong.
Her playful challenge sparked laughter and cheers, quickly becoming one of the festival’s most talked-about highlights.
Why the 10-Million Milestone Matters
In South Korea, crossing the 10-million-viewer mark is considered a towering box office achievement. The milestone is usually reached by large-scale historical blockbusters or mainstream comedies. For a darkly comedic thriller like No Other Choice, such success would be groundbreaking.
The cast’s willingness to stake such a public spectacle on their film’s performance demonstrates both their confidence in the project and their desire to connect with audiences in a fresh, entertaining way.
Anticipation Builds Among Fans
Following the Open Talk, social media lit up with excitement, with fans already speculating about what kind of costumes Son Ye Jin, Lee Byung-hun, and Park Chan-wook might wear for their dance challenge. Many noted that the promise perfectly captures Son Ye Jin’s playful side, which contrasts sharply with the serious roles she often takes on screen.
As anticipation builds, all eyes are now on the box office. Whether or not No Other Choice reaches the milestone, Son Ye Jin has once again proven her ability to engage and delight fans—not just with her acting, but with her humor and charm.
