🎬 Son Ye Jin’s $18 Million Real Estate Move: Smart Investment or Risky Gamble?
What’s Happening with Son Ye Jin’s Empty Gangnam Building?
Beloved K-drama star Son Ye Jin, known globally for her roles in Crash Landing on You and Something in the Rain, has recently made headlines—not for a new drama, but for a bold move into real estate.
In 2022, the actress purchased a historic two-story commercial building near Gangnam Station, one of Seoul’s busiest and most desirable locations. She then undertook a massive renovation, transforming it into a modern five-story commercial complex (plus a basement), covering approximately 724 square meters (or 219 pyeong).
The cost of this investment? An astounding 24.4 billion KRW (roughly $18 million USD).
Despite the prime location and upscale design, the building has remained vacant for over six months—raising eyebrows and sparking conversations online and among real estate professionals.
Why Is No One Renting the Space?
According to a March 9th report by News1, the building’s high rental prices appear to be the primary issue. For example, leasing a space of 30 pyeong (around 99 square meters) would cost 9 million KRW per month, with an additional 1 million KRW in management fees.
While Gangnam is a hot business hub known for excellent visibility and high foot traffic, many believe the steep rental rates are turning potential tenants away—especially smaller businesses and startups that may not afford such a premium price.
“It’s a double-edged sword,” said one real estate analyst.
“The location is excellent, but the pricing might be too ambitious for the current market.”
Financing and the Investment Breakdown
Reports indicate that Son Ye Jin financed her project through a 15 billion KRW loan, with the building’s maximum bond value estimated at 18 billion KRW. Though her business instincts are evident, the extended vacancy has led to speculation about whether she might need to lower the rental rates to attract tenants—or hold out for a high-profile business to move in.
Fans and experts alike are split:
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💬 “Keep the rates—it’s worth the wait.”
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💬 “Lower it slightly and watch businesses flock in.”
So, What’s Next for Son Ye Jin?
At this stage, it’s unclear whether Son Ye Jin plans to adjust her strategy. But one thing is certain: her entrance into the real estate world has drawn just as much attention as her acting career.
The question remains:
Will she strike gold with the perfect tenant, or is this a cautionary tale about high-stakes property investment?
Only time will tell.
💡 What Do You Think?
Is Son Ye Jin’s investment a visionary move waiting for the right moment? Or should she lower the rent to boost occupancy?
📌 Drop your thoughts in the comments below!
👍 Don’t forget to share this article with fellow fans and real estate watchers.
🔔 Stay tuned for more updates on your favorite Korean celebrities and their lives beyond the screen!
