Son Ye Jin Lights Up BIFF 2025 with Playful Promise for No Other Choice

A Star Who Never Fails to Captivate

Son Ye Jin, one of South Korea’s most beloved stars, once again proved her timeless charm at the Busan International Film Festival (BIFF) Open Talk. Known for unforgettable performances in classics like A Moment to Remember and the global hit drama Crash Landing on You, Son Ye Jin has an unmatched ability to command attention with her effortless grace.

At BIFF 2025, she appeared in a simple yet chic black jacket, radiating warmth and elegance. Her soft smile and glowing presence stood out against the glamorous setting, reminding fans why her beauty and aura remain as captivating as they were at the start of her career. The audience — a mix of passionate fans and respected industry professionals — hung on her every word.

Spotlight on No Other Choice

The highlight of the session came when the conversation turned to her highly anticipated comeback film, the satirical black comedy thriller No Other Choice. With a mischievous sparkle in her eyes, Son Ye Jin made a bold promise that electrified the hall:

“If No Other Choice surpasses 10 million viewers in South Korea, then the entire cast, including director Park Chan-wook, will wear costumes and perform a dance in the busiest place in Seoul.”

The declaration was met with thunderous cheers from the crowd.

A Monumental Challenge

Reaching the 10 million viewer milestone in South Korea is no small feat. Only a handful of legendary blockbusters, such as The Admiral: Roaring Currents and Extreme Job, have achieved this record. For a black comedy thriller, the challenge is even more monumental — making Son Ye Jin’s playful vow all the more thrilling.

The thought of seeing the No Other Choice cast — which includes powerhouse actor Lee Byung-hun and the famously intense Park Chan-wook — donning quirky costumes and dancing in public places like COEX or Myeongdong is a hilarious and unforgettable image. Fans are already imagining the spectacle, with many predicting it would “break the internet.”

More Than a Gimmick

This promise goes beyond a clever marketing stunt. It reflects the confidence of the cast and crew in the strength of their film, while also creating a unique connection with audiences. It’s a daring blend of artistry, humor, and fan service — one that perfectly captures the spirit of a movie that seeks to surprise and provoke.

All Eyes on the Box Office

As the buzz grows, all eyes are now fixed on the box office performance of No Other Choice. Whether or not the film crosses the 10 million milestone, one thing is clear: Son Ye Jin has reignited fan excitement and proven, once again, why she remains Korea’s eternal queen of cinema.

Would you love to see Son Ye Jin, Lee Byung-hun, and Park Chan-wook dancing in Myeongdong if the film hits 10 million? Let us know in the comments!